When a member clicks on a call-to-action button on a LinkedIn ad with an attached Lead Gen Form, their contact and profile information is automatically filled in. However, in this article, I’ll be focusing mainly on the LinkedIn company page setup. They also work hand in hand with LinkedIn Ads, meaning you can create a campaign within LinkedIn Ads and direct users to your lead gen form once they click. Forms are forms outlined as templates that allow you to collect and store leads directly from your LinkedIn page. Let’s dive in! What is a LinkedIn Lead Gen Form? Whether you’re a seasoned B2B marketer on LinkedIn or just starting out, this guide will give you all the tools and information you need to succeed with LinkedIn Lead Gen Forms. In this guide, we’ll be exploring everything you need to know about LinkedIn Lead Gen Forms, and how to set them up on your LinkedIn page. What are LinkedIn Lead Generation Forms? Why do you need to know about them? And how can you use them to generate leads? It’s simply the best lead generation tool, especially when it comes to B2B sales and marketing.Īnd LinkedIn knows it, that’s why it has developed LinkedIn Lead Gen Forms! These forms are a very user-friendly feature designed specifically for businesses to collect leads directly on their LinkedIn page without necessarily having to use a website. With almost 900 million active users of which 140 million are active daily, LinkedIn has become a valuable resource for businesses to connect with professionals and generate leads. Go further with your LinkedIn lead generation with LaGrowthMachine:.What are the benefits of LinkedIn Lead Gen Forms?.
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